10-year supply agreement for British pork with our longstanding partner, Waitrose
We are delighted to announce the signing of a new 10-year supply agreement for British pork with our longstanding partner, Waitrose.
This landmark agreement builds on over 30 years of collaboration between Waitrose and our British pig farmers - partnerships that have helped set the benchmark for the UK pork industry when it comes to quality, animal welfare, and sustainability.
As part of this commitment, Waitrose has pledged to move to 100% free-range own-label pork by 2027 - a UK industry first. We are proud to be working alongside Waitrose and British farmers to help deliver this bold step forward for the sector.