Our Food

Pilgrim’s Europe has a diverse portfolio of branded and private-label fresh, prepared and value-added products that meet the needs of our diverse consumer and customer base.

We are leaders in food development with a passion for making great tasting products that nourish and inspire. Operating in categories bought by over 99% of UK households, our brands are trusted every day by our consumers and partners, and we continue to aim for excellence at every step, from farm to fork.

We are committed to creating better food for everyone, producing own label and branded fresh chicken, pork and lamb, as well as authentic chilled and frozen ready meals, snacking ranges, added value and food service products. We continue to innovate to meet the growing demands for affordable, healthy and great-tasting quality products.

Together our portfolio of brands includes:

Richmond

Fridge Raiders

Rollover Hot Dogs

Oakhouse Foods

Moy Park Chicken

Denny

Food Craft

Our strong food credentials are an intrinsic part of our business.

We have over 170 talented and passionate individuals within our Product and Innovation team that are dedicated to creating, developing and producing fantastic food. Our experience is unrivalled and is built upon multiple generations of food heritage and experience alongside a thirst for innovation. Our team are real food champions, whose passion and pride for their craft is inspirational.

At Pilgrim’s Europe, our focus is simple, we want to be the best in the industry. To do this we want to provide unparalleled expertise in the categories in which we operate whilst keeping the consumer at the heart of what we do.

Our Product and Innovation team are dedicated to continually improving our current products, not only making them fit for the future, but also having/using foresight and looking at how we can innovate and drive the business forward.

Our Product and Innovation team works closely with our customers delivering bespoke ideas that nourish and excite consumers whilst driving sales for stockists. We aim to inspire consumers to cook in their homes to create mouthwatering food, be it from scratch using cuts of meat or giving them a helping hand with our pre-prepared products.

Chef's Table

Chef’s Table is our in-house taste and trends magazine, designed to inform, inspire, and engage with its insights into food and culinary trends. Produced by our culinary team, Chef’s Table is a go-to source for all things food and trends, driving a culture of culinary exploration and continuous learning within our teams.

Future of Food

Developing our future foresight is key to evolving and unlocking future growth.

Here at Pilgrim’s Europe, we are not only passionate about the food we make today, but also about how our food will evolve in the future.

Our Product Direction Team works closely with our Insights Team to develop our future foresight, from which we ideate against to drive our business forward.

We are also conscious of the growing population and the challenges that come with that. Harnessing our scale and influence, we want to help the food industry be part of the climate solution, seeking even more sustainable ways to meet nutritional needs of consumers.

: Consumer behaviour is changing at a faster pace than ever before and the wants and needs of consumers will evolve accordingly, influencing product innovation and the industry.
We expect that the move towards a ‘less but better’ society, with increased social consciousness and a focus on health, wellbeing and convenience will increasingly influence shopping choices and expectations, shaping the future of food. What we don’t see changing is consumer demand for great taste at affordable prices.
: We’re seeing a change in the way people eat, with many looking for a better quality of product while reducing the quantity they eat. We expect consumers to put greater value on buying the best or most innovative cuts of meat and to place increasing value on presentation and dressing.
: We have seen health make a real shift in recent years from being diet centric to a holistic wellbeing approach. Within this the nutritional benefits of protein are coming to the fore as consumers realise the role of meat as part of a healthy lifestyle. At the same time proteins from plants and cultivated meats are offering a meat-free alternative which are set to change our market in the coming years.
: With more and more people considering the environmental and ethical impact of what they eat, demand will increase for ethically produced meat and plant-based foods that protect the health of the planet as well as being part of a healthy diet.
: In a time-hungry world, people are looking for food that fits with their busy lifestyles. We expect to see an increased demand for products that allow consumers to make the most of their time, that offer quality, skill and freshness that is convenient for them.
The way consumers eat is also changing as we see a more fragmented approach to eating gain popularity, where snacks play an important role.

Product & Innovation Team

Your customer is our customer

From starter to dessert, our innovative, high quality and affordable goods help customers make the most of their menus and ranges, whilst ensuring processes remain simple and results meet with local taste and format requirements.

Chef inspired

Our teams are passionate about food. Our Insight team is made up of Foodservice experts, looking at current trends and forecasting forthcoming consumer and market needs. During development, our Insight, Chefs and New Product Development teams source the finest ingredients to create mouth-watering recipes, working closely with customers to ensure our products match their commercial and strategic needs.

Food Craft

Chef's Table

Future of Food

Committed to Consumers and Innovation

Less but better

Health and Wellbeing

Social Consciousness

Convenience and Added Value

Product & Innovation Team